Recently, the McDonald's in my neighborhood began an exterior renovation that transformed it from the age-old angled roof style to the new square design. Completed just a few weeks ago, a recent evening drive past the restaurant revealed that some interior redecorating had also occurred. Curious, my daughter and I visited the establishment to check out the new look. Having grown up in the 1960's and 1970's, all I can say is ...wow! I felt like I had time traveled. The new brown paneling looked like the stuff the Big Three automakers used to glue to the sides of vans; the wallpaper reminded me of lava lamps; and the color scheme was...well, bright. The only missing ingredient was a Happy Meal doodle pad sporting art from the Yellow Submarine.
Query: why does brown paneling look upscale in Starbucks and horribly dated in McDonald's?
For more information about the new look, check out the following news articles:
Mickey D's McMakeover
McDonald's Restaurant - Exterior Design & Implementation
Modern Restaurant Design: McDonald's? We're Luvin' It!
A McDonald's for Architecture Snobs
McDonald's Redesign: A New Era for Fast-Food Restaurants
Note: I have been in two other updated McDonald's in my local area. Their new looks did not disturb me quite as much as the one in my neighborhood. I think it may be the colors/materials chosen by my nearby franchisee. I do like some of the interiors shown in the articles listed above.
Inspired by a little-known picture book from the pen of Bethany Tudor, this is a diary, of sorts, where I document some of my thoughts, activities, and ideas as I explore the challenges met by the characters in the story: hard work, the care and nurture of others, housekeeping skills, life changes, charity, community, and cooperation, among others. Like Samuel and Samantha, the ducks in the tale, I struggle and succeed, cope and celebrate, work and play, handling the tasks that come my way. I invite you to join me on my journey.
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